Geospatial Science Seminar 17.01.2012

GIS and spatial modelling for retail forecasting.
Graham Clarke, School of Geography, University of Leeds.

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Abstract.
This seminar examines how major UK retailers use GIS and spatial modelling to identify new sites for development. It can be argued that although GIS is useful by itself, these organisations need the greater predictive power of spatial models, such as gravity or spatial interaction models. However, it can also be argued, through many case studies, that the models themselves need customisation and disaggregation in order to work effectively.