NikeFuel Map

Here is an extract of a map I co-created with Ollie O’Brien as part of a project to produce a “walkable London Tube map” for Nike to promote their FuelBand personal movement tracker. It shows the walking routes and distances between Tube stations in addition to the NikeFuel points you could earn along the journeys.

In conjunction with UCL Urbanist John Bingham-Hall who personally walked between stations to calculated the NikeFuel points and designer David Luepschenthe the final map was produced. Lines of glowing green dots lead along the routes, past stylised illustrations of iconic landmarks (that you don’t get to see if you are on the tube). We used Ordnance Survey Open Data for the base map.

It’s great to see the finished printed product, which can be picked up for free at any of the four Zone 1 Nike stores in London (which are, themselves, also shown on the map). The map folds up to pocket-size, so now there’s no excuse to get extra points and exercise by walking the tube. You can also see both Ollie and I in this how-it-was-made video which was filmed by Wallpaper magazine.

This post was originally published on Mapping London.