Geodemographics, Visualisation, and Social Networks in Applied Geography

This review begins by acknowledging the success of geodemographics as an important area of activity in applied geography. However, it then develops a critique of the conceptual and computational underpinnings of the approach, and argues that changes in data supply and online communication have rendered current practices obsolete. It presents elements of a new perspective, entailing: changes in the specification, estimation and testing of online geodemographic systems; adoption of consultative practices from online folksonomies; automated generation of pen portraits; and

Singleton, A.D., and Paul A. Longley. 2009. “Geodemographics, Visualisation, and Social Networks in Applied Geography.” Applied Geography 29 (3): 289–298.